Xpress Lifestyle is pleased to bring to readers a Q&A with the founder of Jordan Samuel Skin; Jordan Samuel Pacitti. Former professional Ballet Dancer turned Esthetician / Facialist who successfully created his own cruelty free skincare brand. A carefully thought out line of products with a focus to "Do the job and take care of the skin without causing further irritations".
I've been using various products for some time now and I'm grateful that Jordan took time out of his busy schedule to communicate with us in Northern Ireland.
Who is Jordan Samuel Pacitti?
Jordan Samuel Pacitti had an eleven-year career as a Ballet Dancer at Pacific Northwest Ballet. During which he began experimenting with the removal of his stage make-up using various plant oils. Jordan was determined to find a perfect cleansing and calming solution for his skin concerns that would ease aggravation caused by sweat from the vigorous dance choreography and hot stage lighting (I can only relate to this from spending hours dancing at nightclubs. I can daydream can't I?).
Through his interest in skincare he began helping other dancers with their own skin care routines and made a decision to become an esthetician/facialist once he retired from ballet. This gave Jordan more hands-on satisfaction helping clients at his own treatment room. Inspired by his healthy ballet lifestyle Jordan set out to ensure that the creation of his own line include naturally sourced ingredients to bring that nutritious approach to help soothe all skin types & conditions as well as help with skin aging.
Let's get to know Jordan and the Brand Further:
Q- How does it feel knowing your brand that began as an idea during your ballet career, has now found itself in the hands of skincare lovers outside the USA in many homes across the pond?
Unreal! The one thing I never had doubt in was the quality of the products and the brand message. So I did know one day we would be here I just didn’t think the growth would happen so quickly.
Q- How did you find the career transition from a Ballet dancer to a facialist? For example, did you have any self-doubts or opposition from peers regarding your new career path?
Everyone was so supportive! But self-doubt was inevitable. I was going from the top of one career into a student in another. The beginning was exciting but challenging.
Q- Do you find the discipline you gained during your dancing career stood by you during this transition? For example, persistence and precision?
All of the life skills learned through working in the ballet have carried over completely into business.
Q- It is always said (with valid reason) to visit a facialist with experience. So, from once being a beginner yourself, what advice would you give to anyone starting out on this career path to gain trust from new clients and peers within the beauty industry?
Choose the best school! And continually seek out educational opportunities. Even if you are new if you are coming from a great school, and having extra qualifications in certain areas, these will help you excel.
Q- If you were to hire an assistant or student at your treatment room (at the time), what are the top things you would be looking for in the candidate, aside from the appropriate qualifications?
Passion. The passion has to be there. The days can be long and gruelling. I would want someone that is eager to learn and passionate about all things skin care.
Q- Many beauty therapists end up with joint strain with the repetitive work (back, wrist, joints etc) or fatigue as working with clients all day every day is a lot of “giving” from the practitioner. How did you manage this yourself? Did you continue with your ballet fitness regimes or have a regular massage to stay on top of your own wellbeing? Tips welcome for readers.
This is still a constant issue for me. And massage is what has proven to be the best. But we are talking a once a week massage to really tackle the issues.
Q- How do you manage your time running your own brand? With this being your passion, does it feel like work?
My days are structured in terms of hours worked, but not in terms of duties. I still wear many different hats. However I really do love my work so it does not feel like a job to me.
Let's Talk Skin Care:
Q- When working with clients at your treatment room, what was the most common skin concern clients came to you with and was there a common root cause?
100% inflamed and sensitized skin from overuse of acids and retinols.
Q- In Northern Ireland we have very cold, damp and windy weather. For any newbies discovering your brand from your SKUs available at Cult Beauty, what items would you recommend they start with?
One of the After Show Cleansers, Hydrate Facial Serum and the Soothing Facial Oil to start.
Q- I like how on your website you have listed multiple ways to use your products. Mixing products for an at home facial experience. Was this something you had in mind from the get-go?
A bit yes. My philosophy is rooted in “less but better” and putting the fun back into skincare. With that I came up with “Choreographing Your Own Skincare Routine”
Q- What skincare ingredient do you think is overused?
I don’t think particular ingredients are overused I think certain steps (exfoliation) are overdone. Used too frequently etc.
Q- What skincare ingredient is overlooked?
Q- What skincare ingredient do you find problematic on your own skin and do you have an alternative?
Vitamin C. Our Siero Antiossidante is the perfect alternative. (Antioxidant serum, resveratrol that is found in red grapes, green tea and olive fruit extract).
Q- Are you a morning cleanser during or after a shower?
Q – What skincare product would you recommend someone use post & pre-workout if they are prone to spots?
Not really a product but more a routine. Make sure makeup and SPF (only if indoors) are removed prior to working out. Cleanse immediately after and follow with an appropriate routine for your skin type.
Q- As a facialist, how long would you advise a client before they realistically notice an improvement in their skin when using at home skincare such as your line?
Well first (as I see this being a big issue) you have to be consistent with the same products to see results. So changing things around constantly will never give you the results you are looking for. Each individual is different but between 2-3 months of consistent use you will start to see improvements.
Q- You have an important meeting and want to look your best. You develop a spot. How do you treat it?
Ice/cold spoons (DON’T pop it), pimple patch, concealer. While I would usually recommend a spot treatment that could be tricky before a meeting as it could irritate some skins.
Q- Is there such a thing as perfect skin?
Healthy skin is the goal. That is not “perfect” skin. If by perfect skin you mean airbrushed looking skin then no.
Q- Cleansing Wipes, Yes or HELL NO?
HELL NO (use if needed however).
Let's Discuss the Jordan Samuel Skin Line:
Q- Can you briefly talk us through your first lot of SKUs and how it felt to see them sell?
Really the first three where The After Show Treatment Cleanser, Hydrate Facial Serum and étoile (now Soothing Facial Oil). I remember like it was yesterday Hydrate Facial Serum started to fly off the shelves and I was beside myself. Working crazy hours to make it all work. Would never change it for the world. And it still flys ;)
Q- Your skincare line is perfectly streamlined and to me, genderless. Meaning it can be kept in the bathroom for all to use. Was this your intention?
I know it shouldn’t matter but for those that may still need encouraged. *It was not my intention as I don’t think like that :) but the design actually stemmed from the abstract “Black and White” George Balanchine ballets. My absolute favorites.
Q- What are your own personal go-to products within your line?
Currently the Matinee Gel Cleanser, Hydrate Facial Serum and The Performance Cream! Others I use from time to time but these 3 are staples for me.
Q- For anyone beginning their retinol journey, what can they expect from using your Retinol Treatment Oil?
Glowing, nourished, refined skin with little to no side-effects most experience with Retinols!
Lets Talk Social Media:
Ironically 2020 physically separated us yet, brought us together on social media. You have your Tuesday Talks (pronounced in Jordan's accent as "tawks") live on Instagram. Do you find this to be a great way to directly reach your customers and gain feedback on your products?
Yes and it’s just so damn fun to chat with everyone.
I'd like to add that what I really like about Tuesday Tawks is that Jordan is answering skincare questions as a Facialist and not doing a QVC type pitch to those viewing when he really could be! I find that admirable. Of course there is talk about his brand but it is not the goal here.
Q- What’s it like to see your products work for people when showcased on Instagram?
AMAZING! It never gets old.
Q- Who do you like to watch on social media?
Q- Pet peeve from skinfluencers?
Reviewing a product after a handful of uses.
Q- Craziest skincare trend you have seen on social media?
Hmmmm. Maybe those suction devices. I hate them.
Some Quickfire Questions:
Q- Madonna or Lady Gaga?
Q- Classic Dance or Modern Dance?
Q- Favourite party tipple (alcoholic drink)?
Vodka Martini. No vermouth. Up with olives.
Q- What song gets you up on your feet?
Never Knew Love Like This Before.
Xpress Lifestyle thanks Jordan for gifting his time to answer these questions.
You can read the colourful interview with showcased products by clicking here.
You can reach me here:
You can follow Jordan Samuel Skin here:
Click the link below to view the Jordan Samuel Skin range at Cult Beauty.
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